DOT’s "Don’t Be A Jerk" bike safety campaign humorously highlights the essential dos and don’ts of safe, responsible biking. According to DOT’s 2010 Sustainable Streets Index, commuter cycling increased 262% in New York City from 2000 to 2010. With more bikes on the road, smart cycling is even more crucial to making New York City’s streets safer for everyone using them.
The simple message of "Don't Be A Jerk": Always follow traffic laws by yielding to pedestrians, riding with traffic, and riding on the street not the sidewalk (unless you're 12 or younger). “Don’t Be a Jerk” is part of DOT’s larger Bike Smart initiative, which includes the Bike Smart Pledge and the LOOK campaign, designed to educate cyclists and other road users about sharing the streets and roadways safely.