...to try to understand what an employer like Google was looking for and why it was increasingly ready to hire people with no college degrees. Bock’s remarks generated a lot of reader response, particularly his point that prospective bosses today care less about what you know or where you learned it — the Google machine knows everything now — than what value you can create with what you know.
“My belief is not that one shouldn’t go to college,” said Bock. It is that among 18- to 22-year-olds — or people returning to school years later — “most don’t put enough thought into why they’re going, and what they want to get out of it.” Of course, we want an informed citizenry, where everyone has a baseline of knowledge from which to build skills. That is a social good. But, he added, don’t just go to college because you think it is the right thing to do and that any bachelor’s degree will suffice. “The first and most important thing is to be explicit and willful in making the decisions about what you want to get out of this investment in your education.” It’s a huge investment of time, effort and money and people should think “incredibly hard about what they’re getting in return.”